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Professional Initiatives




The initiatives listed below were undertaken by Guy Lane under his own name or through one of a number of different brands:

My Clean Sky - reeFUEL -  Uncook - Carbon Offset Now - SEA O2 - Between Destiny - Guy Lane Fiction Writer - Funnel Exchange - The Long Future Foundation - Cleanership

Guy either works alone or in partnerships, and these works cover the periods 2002 - 2016. The initiatives are listed alphabetically.


1 Bright Point

Queensland development company Meridien, purchased an electric GEM car for 1 Bright Point on Magnetic Island. Kylie, the Sales Manager, had a great time driving the vehicle around the Island. However, the police were not impressed as the vehicle needed a special permit. SEA O2 assisted Meridien to acquire the permit. Unfortunately, the Transport Department rules were so onerous that the permit only allowed the vehicle to cross the Council road between Bright Point and the Nelly Bay ferry terminal. At least, Meridien was now able to pick its guests up at the Ferry in a zero emissions car.


19 Stanley Street

Northern Management Group (NMG) are a property development firm based in Townsville. Through SEA O2, Guy advised NMG on green building elements for their three story commercial property at 19 Stanley Street. Guy also wrote the media releases for and co-ordinated two news stories. One of these stories was on the installation of the white (solar reflecting) roof. The other story - Electric Yellow Crane Runs on Green Power - detailed how the crane used on the building site was running on Ergon Energy Clean Energy (a greenpower product). Pictured right, Guy Lane assists a Channel 9 journalist to interview a concreter who had been dragged out of the hot-mix to talk about the crane.


100 Global Sustainability Leaders

In 2011, Guy Lane was named on the ABC Carbon Global Sustainability Leaders list. The list was devised and produced by Ken Hickson, Chairman/CEO of Sustain Ability Showcase Asia and ABC Carbon. Nominations were invited through ABC Carbon Express newsletter and received from readers around the world.


All-Safe Energy Efficient Products

Through SEA O2, Guy undertook a sustainability audit for All-Safe a retail chain specializing in energy efficiency products for homes and businesses including ceiling insulation, solar PV, solar hot water and skylights. The sustainability audit calculated the carbon emissions from electricity, fuel and air travel from three of the eight Queensland franchises. The audit also considered the carbon reduction in the community that resulted from the use of the energy efficient products sold by All-Safe.



In early 2014, Guy took an interest in the new cryptocurrency called Bitcoin. Particularly, he was interested in stories about the massive energy consumption of the bitcoin mining computers.  Unable to find any solid information on Bitcoin's carbon footprint, Guy developed a methodology to calculate the greenhouse emissions from the whole Bitcoin network. Using this methodology, it is estimated that when the price of Bitcoin is around $1,000 the Bitcoin miners produce about 8.3 megatons of CO2 per annum - equivalent to the carbon footprint of Cyprus. The Bitcarbon methdology is written up in a 3,000 word essay on the website and recieved a lot of media interest.


Blue Australasia

In 2014 Guy assisted Dr. Martin Blake to set up a company called Blue Australasia Pty Ltd, or just Blue, for short. The concept behind Blue was to commercialise Gunter Pauli's of the Blue Economy. Guy developed the branding, incorporated the company, drew up its communication and marketing collateral and built the website. Later, he assisted the anointed Australasian Leader of Blue Australasia in the capactiy as Executive Strategist. The project was returned to its initiator with a positive cash balance in September, 2015.


Carlyle Gardens

Through SEA O2, Guy assisted Prime Trust (a publically listed company) in its expansion of the Carlyle Gardens retirement village in Townsville. Carlyle Gardens was growing from about 350 retirement homes to a total of 700.

SEA O2 advised on ways to make the new homes more sustainable and as a result, five energy efficiency improvements for the new homes were mandated:

- Light coloured roofs
- Vaccum tube solar hot water
- CFL down lights instead of halogen
- Windworker roof ventilation
- Centimeter in-home energy meter.

Flying into Townsville, the light coloured roofs of Carlyle Gardens new estate are clearly visible. Guy also introduced Zingspace to the development who implemented sophisticated water sensitive urban design.

SEA O2 estimated that these changes would have led to an estimated reduction in energy demand and CO2 emissions of about 50%.  The picture below clearly shows how light the roofs are on the new development (left) compared to the old buildings on the left. In the tropics, a light coloured roof is the first line of defence against the hot sun. Unfortunately, the GFC killed off Prime Trust and the building work ceased.



Cleanership is a proposed initiative of the Long Future Foundation that seeks to convert a commercial fishing boat into a floating plastics disposal factory. With 8 million tonnes of plastic entering the ocean every year, the Cleanership is proposed to be a demonstrator to advise the design of a fleet of ocean cleaning vessels.


Climate Change in Townsville

SEA O2 was commissioned by Creek to Coral to investigate the projected impacts of climate change on Townsville with a view to how this would impact regional water quality. We found that capital cities of Australia had been modelled for climate change but not Townsville, and so we advised our client to commission CSIRO to run a climate change model specifically for the City. With this report in hand, we were able to interpret the data into layman's language and working with the water quality team determine water quality impacts for 2015, 2030 and 2070.


Colliers International

SEA O2 undertook a greenhouse audit of the Townsville office of Colliers International and developed a carbon offset program totaling 100 tons CO2e using CFL lamps. In this program, the Colliers maintenace manager was given a large volume of CFL lamps which he used to replace incandescent lamps in Collier's rental properties. SEA O2 also drafted a press release for Colliers about the project and this resulted in news media.



In 2007 and through SEA O2, Guy worked with Rolf Roth, the founder of the eee$, and helped to launch this innovative currency system. eee$ was designed as a full reserve sustainable currency system based on the Swiss WIR bank model. SEA O2 assisted with branding and inclusion of sustainability considerations and operationalization of the idea. eee$ were launched in Townsville and traded for some time before Rolf returned to Switzerland to continue development of the project.


Environmental Impact of Space Activity

In November 2014 Guy undertook an intensive research effort that sought to communciate the ecological implications of space activity. The data now resides on the Long Future website. The research identified a range of important issues including stratospheric soot from proposed space tourism ventures, unquantified impacts of re-entry debris, and Cosmos 1818, a satellite carrying 12kg of highly enriched uranium that is due eventually burn up in the Earth's atmosphere.

"Holy Mackerel!"
Just another day at the launch pad.


Ergon Energy

Through SEA O2, Guy assisted in the Network Demand Management Pilot. This initiative sought to use Ergon's engineering skills 'behind the meter'. This means that  Ergon works with some of its commercial clients to develop business cases and provide project management for energy efficiency improvements. Guy's role was to help recruit organisaitons into the program.


Funnel Exchange

In 2009 Guy co-founded The Funnel Exchange with Jo Shaw. Funnel sought to combine Guy's expertise in carbon with Jo's expertise in shipping. Funnel had an early win in 2009 - when the venture was just a few weeks old - in being shortlisted for the Green Shipping Initiative of the Year at the Sustainable Shipping Awards in London.



GECO was an early attempt at a carbon offset service launched in 2004. GECO - which stood for Greenhouse Emissions Completely Offset - tied carbon emissions to the retirement of Renewable Energy Certificates. The initiative was inspired by a project called Planktos that was offering carbon offsets from iron seeding the ocean.



Gigaton is the name that Guy Lane gives to his business model that allows for the creation of carbon credits from carbon reduction projects on ships. With about 3% of global carbon coming from shipping and with shipping being excluded from international treaties on climate change, a clever model is required to kick-start the decarbonising of the global shipping fleet. Gigaton has been under development since Guy's introduction to shipping via The Funnel Exchange in 2009. Gigaton relies on an innovative model that integrates established carbon credit standards with an investment bank. Guy will continue to develop Gigaton with a view to finding a commerical business partner to take the project forward.


Greenhouse Challenge

Guy's fist job freelancing was with a Commonwealth Government program called the Greenhouse Challenge. Guy's job was to enroll businesses into the program and conduct a carbon audit on their operations. He would then negotiate a Co-operative Agreement with the firm on behalf of the Government. The work was undertaken via the North Queensland economic development body, Townsville Enterprise.

Through this program, Guy conducted carbon audits for:

•    Quicksilver Cruises
•    Great Adventures
•    Hinchinbrook Island Resort
•    Undersea Explorer
•    Daintree EcoResort

This was a very fun job and it was in this period that the name SEA O2 was coined being a play on words between the sea and CO2.

Quicksilver fast cat ferry.

Undersea Explorer dive charter boat.

Great Adventures reef pontoon.



greenT is a concept for a world leading green building to be located in a central Townsville CBD location. Cafalo, the firm that owns the site is also a member of Townsville: Solar Cities. SEA O2 collated the historical designs for the site, built the Cafalo website and wrote submission documents for Cafalo's solar cities input. In return, Guy was rewareded with airflights to China to attend the World Solar Congress in Dezhou.



Through SEA O2, Guy worked with leading Queensland building company Hutchinson Builders providing a range of services associated with their Townsville office. 

 •    The Hutchinsolar Experience: SEA O2 developed a website to communicate the project and on numerous occasions led school groups into the building allowing the children to see a green office actually in use. The venue was also used on a number of occasions to stage media events relating to solar power. See the feature in the Hutchinson Builders magazine and the official website here.

•    Green Building Advisory:  SEA O2 advised Hutchinson Builders on green building elements for their Townsville HQ. This involved SEA O2 working with the hydraulic, electrical and air-conditioning engineers and included water tanks, lighting, air conditioning, white roof paint and solar PV. The service helped create the venue as an interpretation center for solar power and energy efficiency in an office environment.

•    Green Awards: SEA O2 worked on a submission for awards and Hutchinson Builders won two awards for the building being a TCC sustainability Award and one from Master Builders Queensland.

•    Solar Modeling: SEA O2 built a simple 3D model of Hutchinson's building in Google Sketchup and undertook solar modeling to ensure that the solar panels were so located as to not be shaded.

•    Media Management: SEA O2 wrote press releases and co-ordinated TV and print news stories about the Hutchinson project. This also included using Huchinson's building as a venue for media news stories concerning changes in the solar power industry.


Knight Frank

SEA O2 was commissioned by Knight Frank, an international property consulting firm, to assess sustainable development options for the Thuringowa City Council Riverside Parklands housing development. SEA O2's report was submitted by Knight Frank for consideration by the then Thuringowa City Council. It is believed that this report was a cause in the subsequent development of the Itara development which has many characteristics described in the SEA O2 report.


Long Future

The Long Future Foundation is an Australian registered charity that was founded by Guy Lane and David A Hood AM in December, 2014. It was based on Guy's research into a holistic framework though which to help people understand sustainability. The Long Future Framework combines Habitable Zone, Planetary Boundaries and the Long Future Diagram.


Life on Mars

Life on Mars is a feature film screenplay written by Guy Lane in December 2014. It tells the story Charlie, who murders the entire 200-strong crew of his ship en-route to Mars. When he arrives on the appropriately named 'dead planet' he finds that the psychotic medic, Maddy, has likewise massacred the entire Mars colony. Thus begins an agonizing battle of wills to get off the planet before any more people get killed. The story was written with the intention of deamonizing the concept of manned missions to Mars.



The Moogh is Guy's fifth novel. He started writing the story on the Brisbane ferry service on 17 March 2015 and launched the book at Supanova Pop Culture Expo on 27 November 2015. The book sought to set off a mass awakening by creating a pop culture character for sustainability. The story follows the tale of Maggie Tarp, journalist, in the final few weeks of the Moogh's existence.

Official Moogh website.


My Clean Sky

My Clean Sky is a carbon offset service that was designed to target air travel. This brand was the fourth in a line of efforts to enter the carbon offset market, for Guy. The previous iterations were named GECO, Carbon Offset Now and Uncook. Guy raised $10,000 seed capital from a local travel agent to kick off the project. My Clean Sky developed a number of sophisticated air travel carbon calculators including one that could interface with the Galileo air travel booking system that most travel agents use. Through My Clean Sky, Guy has provided carbon offset services for Skytrans, a regional airline, and a range of other industries including articifial reef construction, film production and  events. See Greenaironline report on My Clean Sky.



In 2007, Guy commenced the process of acquiring a patent: A System for Use in Carbon Offsetting - AU2007216768. The patent covered a mechanism by which to divide carbon credits into multiple sub-credits for the purposes of carbon offsetting in units smaller that 1 ton CO2e. Unfortunately, it was not possible to complete the patent process in time and it lapsed in 2011. The mechanism described in the patent was used in one of Guy's carbon offset schemes, Uncook and was given the brand name C-Thru.


Prime Carbon

In 2007, Guy initiated a conversation about a Townsville Carbon Exchange and then set about finding commerical partners to investigate the idea further. This conversation was instrumental in kicking off an initiative called the Townsville Carbon Exchange which eventually morphed into Prime Carbon. Guy wrote a suite of draft carbon credit methodologies for submission to an Australian Government carbon credit scheme as well as communications documents that were presented to government ministers. For a number of years, Guy used Prime Carbon credits for his carbon offset service, My Clean Sky.


ReefBall Australia

Through My Clean Sky, Guy undertook a carbon audit for ReefBall Australia to identify the carbon emissions associated with producing their artificial reef substrate, the reef balls. My Clean Sky also sells reefball carbon offsets to counterbalance the carbon footprint of the constructed reefs.



With business partner Mark Roberts, Guy Lane created reeFUEL biodiesel in 2006. reeFUEL imported Australian Standard Grade biodiesel from Brisbane to Townsville in B-Double 40,000 liter tankers. In Townsville, the fuel was retailed to the public including earth moving contractors and trucking companies. reeFUEL was the only biodiesel retailer in Australia to sell B100 or straight biodiesel - most biodiesel was sold as B20 a 20% blend with petroleum diesel. reeFUEL traded for about 8 months before falling petroleum oil prices and changes to fuel tax legislation made the business uncompetitive. Guy's role was marketing and sales and corporate communication which included looking after the media that included print, and TV and included the cover of CityLife journal.


Solar PV Commercial

In 2012, Guy Lane worked as a sales representative for Solar PV Commercial a  Sydney based solar supplier. The territory extended from metropolitan Sydney through to Newcastle and beyond. We targeted commercial systems of 100kW for clubs. Pictured is a 100kW PV system on the roof of Cardiff (NSW) RSL Club that Guy Lane closed.

Guy also created a website for Solar PV Commercial promoting their services in solar reflective roof paint. This drew on Guy's experience with solar paints in Townsville where they were the first line of defence to keep homes cool.

Solar Reflective Surfaces



Through SEA O2, Guy initiated and oversaw the conversion of one of Townsville City Council's fleet vehicles into a Plug in Hybrid. The conversion was undertaken by the manufacturers of the conversion kit, Plug in Conversions Corporation from San Diego, USA. The conversion required the replacement of the small traction battery with a larger 6.1kWh NiMH battery which could be plugged into a solar powered building, thus permitting a solar powered electric car referred to as a Plug in Hybrid Electric Vehicle (PHEV). We named the project PHEW!

The PHEV could travel about 40km on battery alone before returning to hybrid mode. A year after the conversion, SEA O2 measured the fuel efficiency of the vehicle and found that it had fallen from around 5.5 litres per 100km to about 3 litres per 100km.


What this picture show: the car is travelling at 104 kmh. The video display shows that it is powered solely by battery. Also, note the blue light on the small display panel next to the gear shift. This indicates that the vehicle is being powered by the new battery.



SEA O2 is a brand created by Guy Lane and registered in Cairns, Queensland, in January 2002. It was created as a sustainability advisory service. At the time, Guy was undertaking carbon audits for marine tourism operations on the Great Barrier Reef. The name SEA O2 was a portmanteau of SEA for the ocean and O2 for CO2. To this day, SEA O2 remains the entity through which Guy Lane issues invoices. The SEA O2 website is used to host details of a variety of interesting renewable energy technologies.



Through My Clean Sky, Guy worked with Cairn's based regional airline Skytrans to implement a carbon offset scheme. Skytrans operates a fleet of over a dozen turboprop commerical planes. The scheme first involved reviewing all of the airlines fuel burn statistics to develop a comprehensive understanding of the carbon footprint. Then, it was necessary to assess the occupancy rates of the different legs in order to assess the per-person contribution to the emissions of the flight. Once these numbers were crunched, Skytrans added a calculator to their online booking system. Passengers are now able to offset the emissions from their air travel though the My Clean Sky service.


Society for Sustainability and Environmental Engineering

In 2005, Guy Lane was the North Queensland Chair for the Society for Sustainability and Environmental Engineering, a Committee of Engineers Australia.  During this period, Guy ran a workshop on Ocean Thermal Energy Conversion at the Townsville Port Authority. The OTEC Workshopwas lead by James Cook University Senior Lecturer Peter Ridd and investigated the technical, commercial and ecological viability of OTEC for powering Townsville. See the SSEE Journal and Guy's article Sustainable Townsville Getting to the Future First (page 21).



On behalf of Townsville City Counil, Guy invented, built and operated the Solabola. The Solabola  is a solar powered WOW-machine that puts colour, motion and lots of noise to the photovoltaic effect. This is achieved by attaching a solar panel to a fan that blows balls around a clear plastic tube. Sinple and very effective. The Solabola entertains children and and adults and allows them to interact with the photovoltaic effect.



Guy's first experience in clean technology development was Solarsphere. In its early stage of development, the project was named Projekt Sierra and was headed by inventor, the late Richard von Braun. Guy became involved initially to help move the project to the point at which it could recieve capital. Guy renamed the project and worked with it until the death of von Braun. Solarsphere was designed to be a very large, very inexpenisive mirror for concentration solar power projects.


Strand Wind Project

SEA O2 initiated and project managed the installation of the Ropatec WRE.060. This is one of a few of these 6kW Italian designed vertical axis wind turbine. The wind turbine was connected to the mains grid to provide electricity into the electric circuits of the Strand Park in Townsville. The Strand Wind Project was designed as a public demonstration of renewable energy and a technology incubator.



In 2012, Guy worked with Sunheat Energy Systems Pty Ltd in the development of some new technology. Sunheat had developed a very simple low pressure, low temperature radial steam engine that was designed to run off heat generated by simple solar troughs with energy stored in salt. Guy advised Sunheat on their capital raising documents and then brokered $250,000 investment capital that allowed them to start up. Guy reviewed a small shareholding in this company as a result of these efforts.


sustainability TODAY

Between 2007 and 2011, Guy Lane delivered a fortnightly, four hour training session called sustainability TODAY to new members of the Townsville City Council Staff.

sustainability TODAY covered big picture sustainability issues such as climate change, biodiversity loss and human population growth.

The course also advised on how to implement sustainability ideas at home, such as through energy conservation, green purchasing, renewable energy and recycling.

The name sustainability TODAY was pertinant as the content was driven by stories taken from the news of the day.


The Bad Judge

The Bad Judge is a short (12 minute) satirical play written by Guy Lane. It was commissioned by the Climate Action Summit to take the place of a Mock Trial that was initially planned for the Summit. The Bad Judge was thus concieved of as a 'mock mock trial'. The play was delivered at pre-summit drinks at the Shore restaurant, Southbank, Brisbane on 19 September, 2014.

Download:  Mock Mock Trial Brochure   -   The Bad Judge script


The Carbon Suite

The Carbon Suite is an intiative to communicate the new financial risk called the Carbon Bubble to funds managers. This initiative was launched in September, 2014 with Michelle Delebet. 


The Oil Price

The Oil Price is Guy's first novel. It was commenced following a trip to Dubai and the book is set mostly in this city. The story follows Danny Lexion, a successfu property developer who falls for a beautiful and intense environmental activist called Bren Hannan. The story includes themes about the environmental harm created by the oil industry, Iraq security contractors, the corporate communication industry. Book underwent a review in December 2015 with a view to its eventual launch sometime in 2016.


Trees for Fleet

Working between Council's sustainability and fleet department, Guy developed a program called Trees to Fleet. Trees to Fleet sought to link the carbon sequestration associated with Council's tree planting initiatives with the carbon emissions associated with Council's vehicle fleet. Guy undetook a carbon emissions audit of the fleet and also a carbon sink assessment of the trees. Through the program, a service agreement was initiatied where Council's fleet was rendered carbon neutral by assignment of the tree planting sequestration.


Uncook Cardwell

On behalf of Girringun Aboriginal Corporation, SEA O2 developed Uncook Cardwell. This was an initiative to carbon offset the emissions associated with the Caring for Country Conference in Cardwell, 2008. SEA O2 undertook a carbon audit of the planned conference (about 800 tons CO2) then coordinated the acquisition and distribution of 2,000 CFL lamps to replace incandescent light globes. The lamps were installed in Cardwell homes by members of the Girringun Aboriginal community. The initiative was referred to as Proactive-recarbon-ciliation.


UNEP Exhibition in Dubai

Through SEA O2 Guy attended the United Nations Environment Program Environmentally Sound Technology (EST) Showcase in February 2006 and exhibited a range of environmental technologies.  The EST Showcase featured a wide spectrum of environmental technologies and was an add-on event to four UNEP conferences. SEA O2 attended the event representing six cleantech firms from Australia.


Wailagilala Island, Fiji

Wailagilala is a small island in the Lau Group in Fiji. SEA O2's client had a lease on the island and was designing a small resort with central facilities and a dozen bures (self contained cabins). SEA O2 was engaged to advise on water, wastewater and energy technology. The design considerations were informed around the lack of water table on the island, the presence of sea birds, marine turtles and coconut crabs.



Yongala was originally as a feature film screenplay. Later, it was adapted as a novel. Yongala is historical fiction. It tells the story of the finaly voyage of SS Yongala albeit with fictional characters. The book was written to communicate the idea that the science of climate change had been understood since 1905. The book was launched in March 2015, 104 years after the ship sank, at the Queensland Maritime Museum.