Guy Lane is a protean sustainability thought-leader & practitioner:
strategist, advisor, commentator, entrepreneur, blogger, novelist & presenter

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Listed alphabetically, the initiatives listed below were undertaken by Guy Lane under his own name or through one of a number of different brands, including:

My Clean Sky - reeFUEL -  Uncook - Carbon Offset Now - SEA O2 - Between Destiny - Guy Lane Fiction Writer - Funnel Exchange - The Long Future Foundation - Cleanership

These experiences form the corpus of knowledge that advises Guy's work.



1 Bright Point

Queensland development company Meridien, purchased an electric GEM car for 1 Bright Point on Magnetic Island. Kylie, the Sales Manager, had a great time driving the vehicle around the Island. However, the police were not impressed as the vehicle needed a special permit. SEA O2 assisted Meridien to acquire the permit. Unfortunately, the Transport Department rules were so onerous that the permit only allowed the vehicle to cross the Council road between Bright Point and the Nelly Bay ferry terminal. At least, Meridien was now able to pick its guests up at the Ferry in a zero emissions car.

Kylie Chester in the GEM car on Magnetic Island.

19 Stanley Street

Northern Management Group (NMG) are a property development firm based in Townsville. Through SEA O2, Guy advised NMG on green building elements for their three story commercial property at 19 Stanley Street. Guy also wrote the media releases for and co-ordinated two news stories. One of these stories was on the installation of the white (solar reflecting) roof. The other story - Electric Yellow Crane Runs on Green Power - detailed how the crane used on the building site was running on Ergon Energy Clean Energy (a greenpower product). Pictured right, Guy Lane assists a Channel 9 journalist to interview a concreter who had been dragged out of the hot-mix to talk about the crane.

100 Global Sustainability Leaders

In 2011, Guy Lane was named on the ABC Carbon Global Sustainability Leaders list. The list was devised and produced by Ken Hickson, Chairman/CEO of Sustain Ability Showcase Asia and ABC Carbon. Nominations were invited through ABC Carbon Express newsletter and received from readers around the world.

All-Safe Energy Efficient Products

Through SEA O2, Guy undertook a sustainability audit for All-Safe a retail chain specializing in energy efficiency products for homes and businesses including ceiling insulation, solar PV, solar hot water and skylights. The sustainability audit calculated the carbon emissions from electricity, fuel and air travel from three of the eight Queensland franchises. The audit also considered the carbon reduction in the community that resulted from the use of the energy efficient products sold by All-Safe.

Aquaria is Guy's sixth novel. It was written in three months in 2016.


Lucy Callahan (38) is known as the Sealioness of Aquaria Bay due to her reputation for risk-taking, showmanship and thinking big. She’s the founder of Aquaria, the world’s most popular public aquarium and marine science precinct. One day, an oil rig ominously parks offshore. Callahan learns that Expedient Energy plans to drill for petroleum in the Aquaria marine park. The threat crystallises when the oil firm take over the Aquaria board, and the extent of their plan becomes known. Callahan dives into battle, prepared to risk everything – even her own safety – to protect her life’s work. However, when her partner, Sam, starts running interference, Callahan realises that winning the battle against the oil firm may come at a personal cost. How will the Sealioness of Aquaria Bay respond to this dilemma? Will she give in to Sam’s wishes, or fight to the bitter end, regardless.


In early 2014, Guy took an interest in the new cryptocurrency called Bitcoin.

Particularly, he was interested in stories about the massive energy consumption of the bitcoin mining computers.

Unable to find any solid information on Bitcoin's carbon footprint, Guy developed a methodology to calculate the greenhouse emissions from the whole Bitcoin network.

Using this methodology, it is estimated that when the price of Bitcoin is around $1,000 the Bitcoin miners produce about 8.3 megatons of CO2 per annum - equivalent to the carbon footprint of Cyprus.

The Bitcarbon methdology is written up in a 3,000 word essay on the website and recieved a lot of media interest.

Of note: In 2017, Guy's work was vindicated through a report by a Cornell University computer scientist and assistant director of the Initiative for Cryptocurrencies and Contracts. "Bitcoin's energy usage is a function of the currency's exchange rate and the block reward." In other words, if the price goes up enough, miners will add whatever computing power they can afford to profitably capture mining rewards.

Carbon War Room

In 2010, through the Funnel Exchange, Guy sat on a panel of the Carbon War Room that discussed : Unlocking the Barriers to Investment in Eco-Efficient Marine Technology

He also moderated a conversation on the subject with leaders in the cruise ship industry.

Carlyle Gardens

Through SEA O2, Guy assisted Prime Trust (a publically listed company) in its expansion of the Carlyle Gardens retirement village in Townsville. Carlyle Gardens was growing from about 350 retirement homes to a total of 700.

SEA O2 advised on ways to make the new homes more sustainable and as a result, five energy efficiency improvements for the new homes were mandated:

- Light coloured roofs
- Vaccum tube solar hot water
- CFL down lights instead of halogen
- Windworker roof ventilation
- Centimeter in-home energy meter.

Flying into Townsville, the light coloured roofs of Carlyle Gardens new estate are clearly visible. Guy also introduced Zingspace to the development who implemented sophisticated water sensitive urban design.

SEA O2 estimated that these changes would have led to an estimated reduction in energy demand and CO2 emissions of about 50%.  The picture below clearly shows how light the roofs are on the new development (left) compared to the old buildings on the left. In the tropics, a light coloured roof is the first line of defence against the hot sun. Unfortunately, the GFC killed off Prime Trust and the building work ceased.


The basis of Cleanership is some sort of vessel or vessels that are tasked with retrieving plastics from rivers, seas, and coastlines. We are investigating a range of opportunties, from converted tuna boats to robot drone ships.

Climate Change in Townsville

SEA O2 was commissioned by Creek to Coral to investigate the projected impacts of climate change on Townsville with a view to how this would impact regional water quality. We found that capital cities of Australia had been modelled for climate change but not Townsville, and so we advised our client to commission CSIRO to run a climate change model specifically for the City. With this report in hand, we were able to interpret the data into layman's language and working with the water quality team determine water quality impacts for 2015, 2030 and 2070. Click image to see the report.

Colliers International

SEA O2 undertook a greenhouse audit of the Townsville office of Colliers International and developed a carbon offset program totaling 100 tons CO2e using CFL lamps. In this program, the Colliers maintenace manager was given a large volume of CFL lamps which he used to replace incandescent lamps in Collier's rental properties. SEA O2 also drafted a press release for Colliers about the project and this resulted in news media.


Guy Lane invented the concept of Ecophiny - an 'ecological epiphany' an emotional realisation that we humans are harming the Earth, and that we must change our ways to protect her.


Founded by Guy Lane in August, 2016, Eearth is a new counter-culture based on belief, knowledge & practice devoted to environmental sustainability & well-being for all.


What Eearth Offers:

- Understand the Earth Systems to protect
- Spiritual growth through Ecological Self
- The Powerful Trends that shape the future
- Answers to the Big Questions of life
- Exciting new Business Opportunities


In 2007 and through SEA O2, Guy worked with Rolf Roth, the founder of the eee$, and helped to launch this innovative currency system. eee$ was designed as a full reserve sustainable currency system based on the Swiss WIR bank model. SEA O2 assisted with branding, inclusion of sustainability considerations, and operationalization of the idea. eee$ were launched in Townsville and traded for some time before Rolf returned to Switzerland to continue development of the project.

ELDA 2016

In October, 2016, Guy attended the Emerging Leaders Dialogues Asia 2016 event in Kuala Lumpar, Malaysia.

Guy was invited to present under the heading Stories of leadership for Sustainable Development. Guy's topics were: Role of New Age Leaders for Sustainability / God and Canons of the New Generation. This was a 20 minute presentation with 10 minutes Q&A.

The presentation was delivered with a little theatre (Please Don't Kill Us Nature... We Can Change Our Ways) and allowed the opportuntiy to share the Long Future and Eearth Belief with the audience of 150.

The following day, Guy moderated a discussion with Wayne Visser and John Bailey.

See ELDA 2016 brochure.

Environmental Impact of Space Activity

In November 2014 Guy undertook an intensive research effort that sought to communciate the ecological implications of space activity. The data now resides on the Long Future website. The research identified a range of important issues including stratospheric soot from proposed space tourism ventures, unquantified impacts of re-entry debris, and Cosmos 1818, a satellite carrying 12kg of highly enriched uranium that is due eventually burn up in the Earth's atmosphere.

"Holy Mackerel!"
Just another day at the launch pad.

Ergon Energy

Through SEA O2, Guy assisted in the Network Demand Management Pilot. This initiative sought to use Ergon's engineering skills 'behind the meter'. This means that  Ergon works with some of its commercial clients to develop business cases and provide project management for energy efficiency improvements. Guy's role was to help recruit organisaitons into the program.

Funnel Exchange

In 2009 Guy co-founded The Funnel Exchange with Jo Shaw. Funnel sought to combine Guy's expertise in carbon with Jo's expertise in shipping. Funnel had an early win in 2009 - when the venture was just a few weeks old - in being shortlisted for the Green Shipping Initiative of the Year at the Sustainable Shipping Awards in London.


GECO was an early attempt at a carbon offset service launched in 2004. GECO - which stood for Greenhouse Emissions Completely Offset - tied carbon emissions to the retirement of Renewable Energy Certificates. The initiative was inspired by a project called Planktos that was offering carbon offsets from iron seeding the ocean.


Gigaton is a business model that allows for the creation of carbon credits from carbon reduction projects on ships. With about 3% of global carbon coming from shipping, and with shipping being excluded from international treaties on climate change, a clever model is required to kick-start the decarbonising of the global shipping fleet. Gigaton has been under development since Guy's introduction to shipping via The Funnel Exchange in 2009. Gigaton relies on an innovative model that integrates established carbon credit standards with an investment bank.

Greenhouse Challenge

Guy's fist job freelancing was with a Commonwealth Government program called the Greenhouse Challenge. Guy's job was to enroll businesses into the program and conduct a carbon audit on their operations. He would then negotiate a Co-operative Agreement with the firm on behalf of the Government. The work was undertaken via the North Queensland economic development body, Townsville Enterprise.

Through this program, Guy conducted carbon audits for:

•    Quicksilver Cruises
•    Great Adventures
•    Hinchinbrook Island Resort
•    Undersea Explorer
•    Daintree EcoResort

This was a very fun job and it was in this period that the name SEA O2 was coined being a play on words between the sea and CO2.

Quicksilver fast cat ferry.

Undersea Explorer dive charter boat.

Great Adventures reef pontoon.


greenT is a concept for a world leading green building to be located in a central Townsville CBD location. Cafalo, the firm that owns the site is also a member of Townsville: Solar Cities. SEA O2 collated the historical designs for the site, built the Cafalo website and wrote submission documents for Cafalo's solar cities input. In return, Guy was rewareded with airflights to China to attend the World Solar Congress in Dezhou.

Griffith University

Following his stint in the oil industry, Guy Lane studied a Bachelor of Environmental Science with Honours at Griffith University, Brisbane, Queensland, Australia (1993 to 1998).

Guy took three majors:

  • Environmental Planning
  • Environmental Policy
  • Anthropology

In his honours year, he studied Environmental Policy and Environmental Economics and wrote a thesis paper: Environmental Management of Offshore Seismic Exploration in southeast Asian Waters.


Through SEA O2, Guy worked with leading Queensland building company Hutchinson Builders providing a range of services associated with their Townsville office. 

 •    The Hutchinsolar Experience: SEA O2 developed a website to communicate the project and on numerous occasions led school groups into the building allowing the children to see a green office actually in use. The venue was also used on a number of occasions to stage media events relating to solar power. See the feature in the Hutchinson Builders magazine and the official website here.

•    Green Building Advisory:  SEA O2 advised Hutchinson Builders on green building elements for their Townsville HQ. This involved SEA O2 working with the hydraulic, electrical and air-conditioning engineers and included water tanks, lighting, air conditioning, white roof paint and solar PV. The service helped create the venue as an interpretation center for solar power and energy efficiency in an office environment.

•    Green Awards: SEA O2 worked on a submission for awards and Hutchinson Builders won two awards for the building being a TCC sustainability Award and one from Master Builders Queensland.

•    Solar Modeling: SEA O2 built a simple 3D model of Hutchinson's building in Google Sketchup and undertook solar modeling to ensure that the solar panels were so located as to not be shaded.

•    Media Management: SEA O2 wrote press releases and co-ordinated TV and print news stories about the Hutchinson project. This also included using Huchinson's building as a venue for media news stories concerning changes in the solar power industry.

James Cook University

In 1999, Guy commenced a Graduate Diploma in Marine Science at James Cook University (JCU) in Townsville. He sat one subject, Fisheries Science, and then went on to work with the Great Barrier Reef Marine Park Authority in their GIS department. Later, Guy took a special subject in Economics at JCU that focussed on the concept of Natural Capitalism.

Knight Frank

SEA O2 was commissioned by Knight Frank, an international property consulting firm, to assess sustainable development options for the Thuringowa City Council Riverside Parklands housing development. SEA O2's report was submitted by Knight Frank for consideration by the then Thuringowa City Council. It is believed that this report was a cause in the subsequent development of the Itara development which has many characteristics described in the SEA O2 report.

Long Future

The Long Future Foundation is a registered Australian environmental charity. Founded by Guy Lane and David A Hood AM in December, 2014, Long Future's mission is to understand and protect our home planet for the Long Future.

Life on Mars

Life on Mars is a feature film screenplay written by Guy Lane in December 2014. It tells the story Charlie, who murders the entire 200-strong crew of his ship en-route to Mars. When he arrives on the appropriately named 'dead planet' he finds that the psychotic medic, Maddy, has likewise massacred the entire Mars colony. Thus begins an agonizing battle of wills to get off the planet before any more people get killed. The story was written with the intention of deamonizing the concept of manned missions to Mars.

As good as it gets for humans on Mars.


The Moogh is Guy's fifth novel. He started writing the story on the CityCats ferry service on 17 March 2015 and launched the book at Supanova Pop Culture Expo on 27 November 2015. The book sought to set off a mass awakening by creating a pop culture character for sustainability. The story follows the tale of Maggie Tarp, journalist, in the final few weeks of the Moogh's existence.

Official Moogh website.

My Clean Sky

My Clean Sky is a carbon offset service that was designed to target air travel. This brand was the fourth in a line of efforts to enter the carbon offset market, for Guy. The previous iterations were named GECO, Carbon Offset Now and Uncook. Guy raised $10,000 seed capital from a local travel agent to kick off the project. My Clean Sky developed a number of sophisticated air travel carbon calculators including one that could interface with the Galileo air travel booking system that most travel agents use. Through My Clean Sky, Guy has provided carbon offset services for Skytrans, a regional airline, and a range of other industries including articifial reef construction, film production and  events. See Greenaironline report on My Clean Sky.


In 2007, Guy commenced the process of acquiring a patent: A System for Use in Carbon Offsetting - AU2007216768. The patent covered a mechanism by which to divide carbon credits into multiple sub-credits for the purposes of carbon offsetting in units smaller that 1 ton CO2e. Unfortunately, it was not possible to complete the patent process in time and it lapsed in 2011. The mechanism described in the patent was used in one of Guy's carbon offset schemes, Uncook and was given the brand name C-Thru.

Penguin Offset

Through his research into Gigatonne Carbon, Guy disovered that Antarctic tourism had the highest carbon footprint per person in the whole global tourism industry. So, he created the Penguin Offset, a environmental education and carbon offset service devoted to Antarctic Tourism.

Prime Carbon

In 2007, Guy delivered a speech to the Townsville Rotary Club and introduced the concept of the Townsville Carbon Exchange. This conversation was instrumental in the development of carbon credit aggregator Prime Carbon that was based around the soil carbon sequestration associated with the use of pro-biotic soil conditioners produced by VRM.

Working with Prime Carbon, Guy wrote a suite of draft carbon credit methodologies for submission to an Australian Government carbon credit scheme. He also wrote communication documents that were presented to Government Ministers. Through this period, Guy established the air-travel carbon offset service My Clean Sky and used Prime Carbon credits in this service.

Queensland University of Technology

In 2015 and 2016, Guy Lane studied a Masters of Business Queensland University of Technology, Brisbane, Queensland, Australia.

Guy's major was Philanthropy & Non-profit Studies. Coursework also included:

  • Integrated Marketing & Communication
  • Leadership & Executive Coaching
  • Financial Markets and Institutions
  • Public Relations Management
  • Public Relations Campaigns
  • Media Strategy
  • Self Leadership
  • Digital Strategy

ReefBall Australia

Through My Clean Sky, Guy undertook a carbon audit for ReefBall Australia to identify the carbon emissions associated with producing their artificial reef substrate, the reef balls. My Clean Sky also sells reefball carbon offsets to counterbalance the carbon footprint of the constructed reefs.


With business partner Mark Roberts, Guy Lane created reeFUEL biodiesel in 2006. reeFUEL imported Australian Standard Grade biodiesel from Brisbane to Townsville in B-Double 40,000 liter tankers.

In Townsville, the fuel was retailed to the public including earth moving contractors and trucking companies. reeFUEL was the only biodiesel retailer in Australia to sell B100 or straight biodiesel - most biodiesel was sold as B20 a 20% blend with petroleum diesel.

reeFUEL traded for about 8 months before falling petroleum oil prices and changes to fuel tax legislation made the business uncompetitive. Guy's role was marketing and sales and corporate communication which included looking after the media that included print, and TV and included the cover of CityLife journal.


Through SEA O2, Guy initiated and oversaw the conversion of one of Townsville City Council's fleet vehicles into a Plug in Hybrid. The conversion was undertaken by the manufacturers of the conversion kit, Plug in Conversions Corporation from San Diego, USA. The conversion required the replacement of the small traction battery with a larger 6.1kWh NiMH battery which could be plugged into a solar powered building, thus permitting a solar powered electric car referred to as a Plug in Hybrid Electric Vehicle (PHEV). We named the project PHEW!

The PHEV could travel about 40km on battery alone before returning to hybrid mode. A year after the conversion, SEA O2 measured the fuel efficiency of the vehicle and found that it had fallen from around 5.5 litres per 100km to about 3 litres per 100km.

What this picture show: the car is travelling at 104 kmh. The video display shows that it is powered solely by battery. Also, note the blue light on the small display panel next to the gear shift. This indicates that the vehicle is being powered by the new battery.


SEA O2 is a brand created by Guy Lane and registered in Cairns, Queensland, in January 2002. It was created as a sustainability advisory service. At the time, Guy was undertaking carbon audits for marine tourism operations on the Great Barrier Reef. The name SEA O2 was a portmanteau of SEA for the ocean and O2 for CO2. To this day, SEA O2 remains the entity through which Guy Lane issues invoices. The SEA O2 website is used to host details of a variety of interesting renewable energy technologies.

Seismic Exploration

In his twneties, Guy spent two years working as a navigator aboard oil exploration ships around southeast Asia. It was a great job for a young man. He got to travel the world, the pay wasn't too bad, and everwhere he went, he watched people trash the place. He observed in all manner environmental crimes including seeing all the plastic waste of the ship being thrown over the side. He watch two engineers pour four hundred litres of hydraulic fluid into the sea off Singapore. Engines blocks were dropped over the side. But the highlight was when he was aboard an 800 seismic ship that dragged all its gear, the airguns and streamer cable through the fringing coral reef adjacent to Nias Island, Sumatera, Indonesia.  Is it any wonder that Guy's fiction novels regularly feature the oil industry as the antagonist. In this picture, Guy coils a streamer cable in the deck of the Karen Bravo off the coast of Taiwan in 1991. These events triggered Guy's Ecophiny.


Through My Clean Sky, Guy worked with Cairn's based regional airline Skytrans to implement a carbon offset scheme. Skytrans operates a fleet of over a dozen turboprop commerical planes. The scheme first involved reviewing all of the airlines fuel burn statistics to develop a comprehensive understanding of the carbon footprint. Then, it was necessary to assess the occupancy rates of the different legs in order to assess the per-person contribution to the emissions of the flight. Once these numbers were crunched, Skytrans added a calculator to their online booking system. Passengers are now able to offset the emissions from their air travel though the My Clean Sky service. Unfortunately, Skytrans ceased operations in 2015.

Society for Sustainability and Environmental Engineering

In 2005, Guy Lane was the North Queensland Chair for the Society for Sustainability and Environmental Engineering, a Committee of Engineers Australia.  During this period, Guy ran a workshop on Ocean Thermal Energy Conversion at the Townsville Port Authority. The OTEC Workshop was lead by James Cook University Senior Lecturer Peter Ridd and investigated the technical, commercial and ecological viability of OTEC for powering Townsville. See the SSEE Journal and Guy's article Sustainable Townsville Getting to the Future First (page 21).


On behalf of Townsville City Counil, Guy invented, built and operated the Solabola. The Solabola  is a solar powered WOW-machine that puts colour, motion and lots of noise to the photovoltaic effect. This is achieved by attaching a solar panel to a fan that blows balls around a clear plastic tube. Sinple and very effective. The Solabola entertains children and and adults and allows them to interact with the photovoltaic effect.


Guy's first experience in clean technology development was Solarsphere. In its early stage of development, the project was named Projekt Sierra and was headed by inventor, the late Richard von Braun. Guy became involved initially to help move the project to the point at which it could recieve capital. Guy renamed the project and worked with it until the death of von Braun. Solarsphere was designed to be a very large, very inexpenisive mirror for concentration solar power projects.

Solar PV Commercial

In 2012, Guy Lane worked as a sales representative for Solar PV Commercial a  Sydney based solar supplier. The territory extended from metropolitan Sydney through to Newcastle and beyond. We targeted commercial systems of 100kW for clubs. Pictured is a 100kW PV system on the roof of Cardiff (NSW) RSL Club that Guy Lane closed.

Guy also created a website for Solar PV Commercial promoting their services in solar reflective roof paint. This drew on Guy's experience with solar paints in Townsville where they were the first line of defence to keep homes cool.




Strand Wind Project

SEA O2 initiated and project managed the installation of the Ropatec WRE.060. This is one of a few of these 6kW Italian designed vertical axis wind turbine. The wind turbine was connected to the mains grid to provide electricity into the electric circuits of the Strand Park in Townsville. The Strand Wind Project was designed as a public demonstration of renewable energy and a technology incubator.


In 2012, Guy worked with Sunheat Energy Systems Pty Ltd in the development of some new technology. Sunheat had developed a very simple low pressure, low temperature radial steam engine that was designed to run off heat generated by simple solar troughs with energy stored in salt. Guy advised Sunheat on their capital raising documents and then brokered $250,000 investment capital that allowed them to start up. Guy reviewed a small shareholding in this company as a result of these efforts.

sustainability TODAY

Between 2007 and 2011, Guy Lane delivered a fortnightly, four hour training session called sustainability TODAY to new members of the Townsville City Council Staff.

sustainability TODAY covered big picture sustainability issues such as climate change, biodiversity loss and human population growth.

The course also advised on how to implement sustainability ideas at home, such as through energy conservation, green purchasing, renewable energy and recycling.

The name sustainability TODAY was pertinant as the content was driven by stories taken from the news of the day.

Sustainable Shipping Awards

In 2009 Guy co-founded The Funnel Exchange with Jo Shaw. When the venture was just a few weeks old it was shortlisted for the Green Shipping Initiative of the Year at the Sustainable Shipping Awards in London. The submission was called the Funnel Vision. Guy and Co-Founder, Jo Shaw flew to London to get amongst the leaders in sustainable shipping.

The Bio Boys

The Bio Boys is the title of an article written about Guy work with reeFUEL biodiesel - the biodiesel distribution company that he founded in 2006. The Bio Boys was the the lead story in Townsville CityLife's September 2006 edition.

Originally, Guy Lane and Mark Roberts were interviewed by a journalist working for the magazine. However, the original copy was deemed unsuitable, so Guy negotiated with the magazine editor to ghost write the story. Guy's draft was subsequebty accepted with just a few minor edits.

The cover image shows Guy Lane and Mark Roberts posing with a borrowed red Peugeot 307. This vehicle was being run on reeFUEL biodiesel and was, at the time, the most carbon efficient production car in Australia.


The Carbon Guy

The Carbon Guy is the title of an article about Guy Lane's work with My Clean Sky. It also became a monniker with which he was known. The article appeard in the Townsville Eye, Townsville 25 March, 2009. Read the article here: Page 1 - Page 2 - Page 3

The Carbon Suite

The Carbon Suite is an intiative to communicate the new financial risk called the Carbon Bubble to funds managers. This initiative was launched in September, 2014 with Michelle Delebet. 

The Martian Cat

The Martian Cat is a grim adult satire that tells the story of Charlie Darling, and Inter-Planet space engineer who goes to Mars with a plan, and meets a mad woman and a cat.

The Martian Cat is also the mascot for the official movement opposing manned missions to Mars, also an initative of Guy Lane.

The Oil Price

The Oil Price is Guy's first novel. It was commenced following a trip to Dubai, and the book is set mostly in this city. The story follows Danny Lexion, a successfu property developer who falls for a beautiful and intense environmental activist called Bren Hannan.

The story includes themes about the environmental harm created by the oil industry, Iraq security contractors, the corporate communication industry.

Trees for Fleet

Working between Council's sustainability and fleet department, Guy developed a program called Trees to Fleet. Trees to Fleet sought to link the carbon sequestration associated with Council's tree planting initiatives with the carbon emissions associated with Council's vehicle fleet. Guy undetook a carbon emissions audit of the fleet and also a carbon sink assessment of the trees. Through the program, a service agreement was initiatied where Council's fleet was rendered carbon neutral by assignment of the tree planting sequestration.

Tuna FIshing

At age 18, Guy undertook a TAFE Course in commerical fishing and subsequently worked on many different fishing boats.

He caught snapper using drop lines; crayfish in pots off Geraldton; deepwater crab off Rottnest Island; sardines with a purse seine off Fremantle; spanish mackerel by trolling off northwestern Australia. Guy also trawled for prawns and scallop on a number of occasions.

The highlight of these expeditions was five trips on three tuna-longliners from Mooloolaba and Cairns.

Pictured here, Guy poses with Isurus oxyrinchus, the shortfin mako shark, on the deck of the tuna longliner, Rainbow Warrior (I lie not, that was the name of the boat.)

Uncook Cardwell

On behalf of Girringun Aboriginal Corporation, SEA O2 developed Uncook Cardwell. This was an initiative to carbon offset the emissions associated with the Caring for Country Conference in Cardwell, 2008. SEA O2 undertook a carbon audit of the planned conference (about 800 tons CO2) then coordinated the acquisition and distribution of 2,000 CFL lamps to replace incandescent light globes. The lamps were installed in Cardwell homes by members of the Girringun Aboriginal community. The initiative was referred to as Proactive-recarbon-ciliation.

UNEP Exhibition in Dubai

Through SEA O2 Guy attended the United Nations Environment Program Environmentally Sound Technology (EST) Showcase in February 2006 and exhibited a range of environmental technologies.  The EST Showcase featured a wide spectrum of environmental technologies and was an add-on event to four UNEP conferences. SEA O2 attended the event representing six cleantech firms from Australia.

Yellow Crane Runs on Greenpower

In 2010, through SEA O2, Guy worked with a Property Developer who was constructing a three-story commerical building, 19 Stanley Street. Guy observed that the building site used an electric crane and so recommened that the building site be converted to Ergon Energy Clean Energy, a Green Power product. This allowed for the press release and subsequent TV news story: Yellow Crane Runs on Green Power. Picture here, Guy argues briefs the journalist on how best to interview the concreter who has been hauled off the building site to be a talking head.

Prior to the media interview, Guy was sitting in a Thematic Communication workshop being led by Sam Ham. During the interview, at the time that this photo was taken, the journalist asked the concreter how the crane was going since it was running on greenpower. Guy interrupted, pointing out that Greenpower was a contractual arrangement, and there was no reason why the performance of the crane would be any different. The journalist asked the question, regardless, and the concreter answered, "It's just fine. We haven't noticed any difference in the crane's performance." Guy's insight was that you'll often reach a wider audience if you let people tell the stroy their way.